Luma Saqqaf, CEO & Creative Director

A finance lawyer who practiced across the globe for more than 20 years, Luma knows the challenges of a career woman juggling family and a social life all too well. And finding the right fashion didn’t come easy either.

What Luma desired most was a wardrobe as versatile as her own lifestyle: professional and elegant, full of ease and undeniably now. A closet of effortless styles that could navigate her corporate and social world in equal turn, enhance her confidence and also last.

She is set now to create exactly the kind of clothes she always dreamed of, for exactly the kind of woman she knows only too well.